Lowrance adds to GPS product line
(PRNewswire) — Lowrance, a world-leading brand in marine electronics and GPS navigational systems since 1957, announced the introduction of its next-generation handheld GPS devices.
The Lowrance Endura Series consists of three innovative touch-screen GPS handhelds for the outdoor market: the flagship Sierra - the most powerful and complete out-of-box GPS experience available, the Safari - the most versatile navigator for any outdoor experience, and the Outback - setting a new standard in affordability and ease of use.
Offering best-in-class pre-loaded and aftermarket map content, as well as compatibility with open community content, the Endura Series elevates GPS navigation to new heights.
“The Lowrance Endura Series of handheld GPS devices is the product line that outdoor enthusiasts have been waiting for,” said Jens-Thomas Pietralla, president and CEO of Navico. “With detailed on-board mapping, tremendous expansion capabilities and access to community content, the easy to use Endura line is equally suited for hiking, mountain biking, hunting, fishing, backpacking and geocaching, as well as cycling, snowmobiling, off-roading, paddlesports and skiing.”